If you’re just starting out in search engine optimisation. You might feel overwhelmed by the array of tactics that could work for your business. This article outlines three affordable SEO tactics that can help any sized business grow its online presence.
The reality is that every business needs some form of SEO to help drive traffic to their site. This is especially true for businesses that are just starting out with little to no online presence. There are many affordable SEO tactics available for companies of all sizes. However, you need to know where to look to find the best deals.
SEO, one of the pillars of modern business, is an investment that should be taken seriously. However, it can be daunting for businesses of all kinds to manage. Whether you have a small shop or are trying to branch out to a new niche. Affordable SEO tactics are available to you. To help you on the journey, here are some affordable SEO tactics for businesses of any size.
We all want our business to continue to grow, but it can be an expensive process. One of the most expensive parts of growing a business is paid advertising. This includes Google AdWords, Facebook Ads, and other forms of advertising. But what if I told you that there are affordable SEO tactics for businesses of any size? If you’re interested in learning how to market your business affordably, then this post is for you.
SEO Tactics for Businesses of Any Size
If you’re just starting out in search engine optimisation. You might feel overwhelmed by the array of tactics that could work for your business. This article outlines three affordable SEO tactics that can help any sized business grow its online presence.
However, the strategies in this article provide a 350% ROI on full website overhauls. Which can mean big savings for small to medium-sized websites.
When starting out you have a range of options. However, when you’re embarking on a project. Requiring a complete rewrite of your site architecture in order to accommodate search engine optimization, you need to authorise yourself. Until you have satisfied the SEO team that this project is going to have a high ROI. The project should probably not be released. Critically, the process of strategic planning should outline an SEO campaign plan. With all the possible activities that should be completed to achieve the best possible results for the website.
Pro-tip: If the SEO team are trying to remind you that more keyword analysis is needed. Odentify which keywords you’re focusing on for the new site. One area of focus (it doesn’t have to be given to you directly) is the content that will be put on the website. Keep it to around 50 to 100 keywords for the initial site. Once you have found some that convert well. And have an idea of the sales that each keyword will bring in. Investigate closely whether you should change the content associated with these documents.
Source: Moz Pro
Search Traffic Just Isn’t Enough
Changing the content on thousands of pages on a site is tremendously complex and time-consuming. It can be much cheaper to rewrite specific content in an area where conversion is a good outcome.
It’s not about search traffic; it’s about people. What you do on your website should be geared towards getting people to the website. In the simple assessment of buying your product or signing up to your newsletter, it’s essential that site visitors are familiar and comfortable with your brand and product. If they aren’t, you need to do a lot more to ensure they feel at home with your new site and that they are happy with the decision to come. At Distilled we do this by launching a standalone landing page for each of our businesses that aims to capture free trial sign ups or educate about new products.
We also ask people to submit pictures and videos that appear on the page to tell their customers more about our products. This ensures that people are already familiar with the brand and comfortable with our site before they leave the site. It also allows us to quickly move away from a text-based sales page to a fully interactive one where the user can select products for in-store pickup at the door.
The aim of this article is to help you think about your SEO strategy in terms of three things; Getting your website in front of the right people, making it easy for search engines to rank it, and converting traffic to customers.
Conversion Rate Optimisation
Let’s start with the latter. Once you know what you’re doing, the last element becomes easier.
There are a ton of tactics to discover if you care about landing pages and conversions, but the two key points being made are;
An SEO Title is primarily used to build links. It adds depth to your site, so when a searcher goes searching for your keywords they can find out more about your business quicker. They also bring more people to your site, willing to spend more on your products and services.
Ionic is transforming the way that businesses reach consumers. It turns Google search into a conversation between brands and consumers, where we are no longer the customer. Get buying and advocacy done for you, in your own way. You’ll drive people to your customer journey map where you can answer all their questions, retain your customers, and drive subscriptions.
Brand favourability is a critical factor for new businesses. Google states that:
“Favourability expresses consumers’ opinion of the natural brand extensions which they form when interacting with the advertiser’s website and/or advertising.”
An SEO title prevents search engines from picking up the fact that you run a separate site for each of your product lines. Making the title as simple and short as possible is important. Avoid words like best, best, best–selling, best tool, best price, best service, etc.
Ingramer.io and Smashing Magazine both have fantastic titles for their respective niches. Head over to these sites and their own pages to see how their titles stand out, along with a sample of an SEO title for your business.
Generate XML sitemaps
In addition to your title, you should also rank your page as high as possible on Google’s first page for your brand’s keywords. This is crucial as Google wants business websites and apps to be seen and understood by their users.
To set this up, I like to keep it simple. Put the most relevant keyword phrase you can think of amongst the things you think you can write about on that specific topic. I find that 30-second answers are good for answering questions readily.
Example; How can I improve my website scanning score? (Now I’m on page two!)
Here are some similar titles for various niches:
The key thing here is to write simply. Think more about triggers for potential customers.
Everyone’s blog is probably generating sitemaps already, but this tactic could be particularly useful to enable a start-up to have a high quality sitemap for their offline presence. By generating an XML sitemap, webmasters can normally generate a sitemap of their website, anything from photos or videos to product catalogues and customer service details. This XML sitemap can then be used by search engines to determine the best resource for a particular query, enabling the engines to filter search results based on information arrived at via the sitemap.
The Importance of SEO Strategies
While webmasters can use this method to register and manage sitemaps, integrated search engines can use these XML sitemaps to facilitate manual approval and selection of search results and data screens. Essentially, search engines have the ability to automatically fetch information from the web, to display information in search results or through other options like data menus or lists.
Result C, image B and so on are the results the search engine determined the best fit for based on the information fetched through the site’s XML sitemap.As an example, if one of your blogs has 200 pages of pages describing a product/service and you want to make sure the most relevant pages are included in sitemap results for highly competitive terms, then XML sitemaps can give you a viable solution.
